Delivering Happiness: A Path to Profits, Passion, and Purpose
Author: Tony Hsieh
Publisher: Business Plus, Hachette Book Group
Zappos CEO Tony Hsieh Turns to Newman Communications for Radio Publicity Tour
Tony Hsieh is known for running one of the most successful online retail businesses, but when it comes to the publicity of his first book, Delivering Happiness, he turns to Newman Communications. Tasked with a radio publicity campaign, Newman Communications has booked Hsieh with more than 20 national and local radio interviews, including SiriusXM, WHUD-FM (metro NYC), KVON-AM (San Francisco), and Business Talk Radio.
Book Description:
In Delivering Happiness, Hsieh shows how investing in happiness not only inspires loyalty and trust in an age of constant uncertainty and cynicism, but also how it can really pay off.
It’s a hard-won insight after a long road of serial adventures in entrepreneurialism that he began as a boy. By age nine Hsieh started his first venture—a worm farm. Next was his mail-order button making business in middle school, and then his pizza-making business in college. At the age of 24, Hsieh sold LinkExchange to Microsoft for $265 million, the first “real” company he co-founded. From pizza, parties, and poker to Venture Frogs (an investment company he also co-founded), Hsieh eventually arrived at Zappos. In the early days, he was determined to grow it into the world’s largest shoe store online. He succeeded. But the real story was how he evolved Zappos from an online shoe retailer committed to superior customer service to a company devoted to delivering WOW through service to employees and customers alike. It was a transformation that might never have happened if Hsieh’s survival instincts—and his own money—didn’t kick in during the company’s near bankruptcy during the dot-com bust.
All of these insights have contributed to Hsieh’s vivid and comprehensive vision of what his company stands for: delivering happiness to the world.
Delivering Happiness encourages all business leaders to find their own way to make their company not only more profitable, but also a more rewarding place to work.
About the Author:
Tony Hsieh (pronounced Shay) is one of today’s most successful and visionary business leaders. In 1996, he co-founded a Website development side business from his apartment; two and a half years later, he sold LinkExchange to Microsoft for $265 million. In November 1999, he joined a struggling online shoe store as an adviser and investor. Named CEO in 2000, he helped Zappos grow to over $1 billion in gross merchandise sales annually, while continually strengthening its customer service and culture. In October 2009, Zappos was acquired by Amazon in a deal valued at $1.2 billion on the day of closing. In January 2010, Zappos was ranked number 15 on Fortune magazine’s annual “Best Companies to Work For” list. A first-generation Taiwanese-American, Hsieh was born in Illinois, grew up in Marin County, California, and graduated from Harvard with a BA in Computer Science. He currently lives in Las Vegas. For more information, visit www.deliveringhappinessbook.com.
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