Book Publicity with John Baldoni helps to spread the gift of purpose this season

December 6th, 2011

Lead with Purpose

Author: John Baldoni

Lead with Purpose Book Cover

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

Author, Donna Hicks, does book promotion with Dignity

November 28th, 2011

DIGNITY:

The Essential Role It Plays in Resolving Conflict

Author: Donna Hicks, Ph.D.
Publisher: Yale University Press

Dignity

Dignity

Dignity, the desire to be treated well, is something that author Donna Hicks knows a few things about. In fact, Donna can be consider an expert on the subject and has written a new book on the matter – Dignity.  Although we may not be “experts” on the matter of dignity,  we do know a thing or two about book publicity and Donna approached us for her book promotion and publicity campaign just for that very reason.  We are pleased to alert the media to this important topic by providing a full book publicity campaign including radio, print and online publicity for Dignity.

The success of this book campaign soon became evident after our Radio Team was able to secure interviews on stations such as:

  • NPR stations in Boston (WMBR) and Wisconsin
  • Networks: Lifestyles Radio, USA Radio, Business Talk Radio
  • Local Stations Nationwide

Success was further identified with opportunities secured by our National Media team, who secured Donna as an expert blogger for the PsychologyToday.com online blog where she has written several articles including an article focused on Why Dignity Matters on PsychologyToday.com. In addition the Newman Team also secured a Q&A with the Boston Globe titled Getting ahold of dignity, a spot in Orange County Register, Investors Business Daily,  and FoxNews.com where Donna discusses the motivating force behind all human interaction in a piece titled Dignity… We All Crave It, So Why Do We Keep Ignoring It? and many more.

Newman Communications continues with Dignity providing an on-going book publicity campaign for a very special topic.

ABOUT THE AUTHOR
Donna Hicks, PhD, is an Associate at the Weatherhead Center for International Affairs, Harvard University. In addition to teaching conflict resolution at Harvard, Clark and Columbia Universities, Dr. Hicks has spent nearly two decades in the field of international conflict resolution facilitating dialogue between communities in conflict in the Middle East, Sri Lanka, Colombia, Cuba, and Northern Ireland. She was a consultant to the BBC where she co-facilitated a television series, Facing the Truth, with Archbishop Desmond Tutu, which aired in the United Kingdom and on BBC World in 2007.

Book Publicity Campaign Helps Launch Big Nate From Comic-strip to National Media

October 6th, 2011

Big Nate on a Roll

Author: Lincoln Pierce
Publisher: Harper Collins

Big Nate - On a Roll

Big Nate - On a Roll

For those who still enjoy the morning newspaper while enjoying your first cup of daily caffeine intake, you probably have  heard of the popular comic-strip, BIG NATE by Lincoln Pierce, which is featured in over 200 newspapers around the country (and online at gocomics.com).  The rambunctious middle schooler recently made the leap from syndicated comic strip to bestselling young-reader book series. Newman was once again called into action, providing radio and television book publicity, promoting this latest book in the Big Nate series, BIG NATE ON A ROLL.

We had the chance to go in-studio with Lincoln Pierce to produce the tour with the help from our friends at Boston Bureau Production.  It is always a thrill to see these tours in action with a behind the scenes view and in the end, Lincoln completed a number of interviews including features with some great stations and  shows including:

About the Book:

BIG  NATE  is always a blast and so is his new book BIG NATE ON A ROLL. In the hilarious third novel,  Nate faces his nemesis, the foreign exchange student,  Artur, in a scout troop showdown.  In a race to raise the most money for his troop by selling lame Warm Fuzzies (wall hangings with cheesy saying on them),  Nate gets carried away with crazy plans for outshining Artur and winning the grand-prize- a personalized skateboard! Get ready for a fun filled show down between Nate and his longtime rival. With more then 500 black-and-white  illustrations, including Nate’s own comics, doodles, and unforgettable “top 10 lists,  BIG NATE ON A ROLL is  sure to have readers rolling on the floor with laughter!

About the Author:

Cartoonist/writer Lincoln Peirce lives with his wife and two children in Portland, Maine, and frequently visits schools to talk to students about comics. Peirce is the creator of the comic strip Big Nate, that debuted in 1991 and appears in over 250 newspapers in the US and online daily at www.gocomics.com, and is featured on the website Poptropica, www.poptropica.com.

Book Publicity Campaign for Bestseller Mark Stevens

October 3rd, 2011

Your Company Sucks

Author: Mark Stevens
Publisher: BenBella Books

Your Company Sucks

Your Company Sucks

Mark Stevens, the blunt, bestselling author of the book, Your Marketing Sucks, has  partnered with Newman for a full book publicity campaign to promote his latest title, Your Company Sucks. The book tour has seen much success and has generated quite a bit of exposure for Mark, including media hits with:

About the Book:

This insightful book makes three points clear:

  1. The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels
  2. Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
  3. Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.

Your Company Sucks pulls back the curtain on the four reasons business decline and shows how you can transition from failing to flourishing. It’s not too late to turn your company around.

About the Author:

Mark Stevens is CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. His firm, now celebrating its 16th year, has represented a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Estee Lauder, A.I.G. and hundreds of main street businesses.

Stevens is the author of several bestsellers, including Your Marketing Sucks and Sudden Death: The Rise and Fall of E.F. Hutton, as well as 26 other business-related books. His blog, “Unconventional Thinking,” was named among the top 10 marketing blogs.

More Information:

Visit Stevens’ websites at YourMarketingSucks.com and MSCO.com.

For more about the book, visit Amazon, Barnes and Noble, or IndieBound
or you can visit the publisher’s site.

Book Publicity Tour Brings New Perspective to the Global Economic Crisis

August 19th, 2011

Debt, Deficits, and the Demise of the American Economy

Authors: Peter Tanous and Jeff Cox
Publisher: Wiley

Financial analyst, Peter Tanous, and CNBC journalist, Jeff Cox, hired Newman Communications for a book publicity tour to promote their new book, Debt, Deficits, and the Demise of the American Economy. As the events of the global economic crisis continue to unfold, Newman Communications helped Tanous and Cox act as a timely resource, able to discuss the ongoing troubling financial events. To date, Newman Communications has scheduled the authors with more than 50 media interviews. A sample of these hits include an article on AOL DailyFinance discussing how investors can prepare for a double-dip recession and another including Peter Tanous on Yahoo! Finance’s “The Daily Ticker,” discussing the dire outlook of inflation.

Book Description:

In Debt, Deficits, and the Demise of the American Economy, Tanous and Cox discuss how the US is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy.

A timely must-read for all, the authors look at how the US landed in this black hole, how the crisis will continue to unfold, and how it will end with a stock market crash in 2012, if not sooner. Although Tanous and Cox do not predict the exact time, they do spell out the linear direction of this predictable crisis and provide the resources readers need to counter the effects of higher inflation.

About the Authors:

Peter Tanous is President of Lepercq Lynx Advisory of Washington, D.C., an SEC-registered investment advisory consulting firm. A graduate of Georgetown University, he serves on the university’s investment committee. Tanous’ book, Investment Gurus, published by Prentice Hall in 1997, received wide critical acclaim in financial circles and was chosen as a main selection of The Money Book Club. Other books include The Wealth Equation (Prentice Hall Press, 1999), Investment Visionaries (Penguin Group, 2003), and Kiplinger’s Build a Winning Portfolio (Kaplan Publishing, 2008). He co-authored (with Dr. Arthur Laffer and Stephen Moore) The End of Prosperity, published by Simon & Schuster in October 2008. Peter Tanous serves on several corporate and nonprofit boards of directors. He lives in Washington D.C. with his wife, Ann.

Jeff Cox has been a journalist since 1987 and currently covers the markets and economy for CNBC.com and appears on CNBC broadcast. He also provides guest commentary for radio stations across the country, and his work has appeared in numerous publications and Web sites including TheStreet.com, Yahoo Finance, and USA Today. Prior to coming to CNBC he worked at CNNMoney and before that as a senior editor and columnist for Pennsylvania newspapers. His work has been honored by the Pennsylvania Newspaper Association and New Jersey Press Association, and he has been a speaker at Columbia University’s journalism program. A Pennsylvania native, he is a graduate of Bloomsburg University and lives in Lower Mount Bethel, along the Delaware River, with his wife, Mary Ellen.

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