Author: John Baldoni

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

Author: Mark Stevens
Publisher: BenBella Books

Your Company Sucks

Mark Stevens, the blunt, bestselling author of the book, Your Marketing Sucks, has  partnered with Newman for a full book publicity campaign to promote his latest title, Your Company Sucks. The book tour has seen much success and has generated quite a bit of exposure for Mark, including media hits with:

• New York Post – A feature story on Stevens’ tip – don’t leave the business to your kids. The story will include quotes from Stevens as well as a book mention.
• FastCompany – A featured article discussing “thrilling” customers to secure business success.
• IndustryWeek – A feature of Your Company Sucks, covering each of the four reasons that companies fail.
• Investor’s Business Daily – A Q&A with Stevens in their “Leaders & Success” column discusses the four basic reasons companies fail and provides steps to prevent it.
• BlogTalkRadio:

About the Book:

This insightful book makes three points clear:

1. The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels
2. Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
3. Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.

Your Company Sucks pulls back the curtain on the four reasons business decline and shows how you can transition from failing to flourishing. It’s not too late to turn your company around.

About the Author:

Mark Stevens is CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. His firm, now celebrating its 16th year, has represented a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Estee Lauder, A.I.G. and hundreds of main street businesses.

Stevens is the author of several bestsellers, including Your Marketing Sucks and Sudden Death: The Rise and Fall of E.F. Hutton, as well as 26 other business-related books. His blog, “Unconventional Thinking,” was named among the top 10 marketing blogs.

More Information:

Visit Stevens’ websites at YourMarketingSucks.com and MSCO.com.

For more about the book, visit Amazon, Barnes and Noble, or IndieBound
or you can visit the publisher’s site.

Authors: Peter Tanous and Jeff Cox
Publisher: Wiley

Financial analyst, Peter Tanous, and CNBC journalist, Jeff Cox, hired Newman Communications for a book publicity tour to promote their new book, Debt, Deficits, and the Demise of the American Economy. As the events of the global economic crisis continue to unfold, Newman Communications helped Tanous and Cox act as a timely resource, able to discuss the ongoing troubling financial events. To date, Newman Communications has scheduled the authors with more than 50 media interviews. A sample of these hits include an article on AOL DailyFinance discussing how investors can prepare for a double-dip recession and another including Peter Tanous on Yahoo! Finance’s “The Daily Ticker,” discussing the dire outlook of inflation.

Book Description:

In Debt, Deficits, and the Demise of the American Economy, Tanous and Cox discuss how the US is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy.

A timely must-read for all, the authors look at how the US landed in this black hole, how the crisis will continue to unfold, and how it will end with a stock market crash in 2012, if not sooner. Although Tanous and Cox do not predict the exact time, they do spell out the linear direction of this predictable crisis and provide the resources readers need to counter the effects of higher inflation.

About the Authors:

Peter Tanous is President of Lepercq Lynx Advisory of Washington, D.C., an SEC-registered investment advisory consulting firm. A graduate of Georgetown University, he serves on the university’s investment committee. Tanous’ book, Investment Gurus, published by Prentice Hall in 1997, received wide critical acclaim in financial circles and was chosen as a main selection of The Money Book Club. Other books include The Wealth Equation (Prentice Hall Press, 1999), Investment Visionaries (Penguin Group, 2003), and Kiplinger’s Build a Winning Portfolio (Kaplan Publishing, 2008). He co-authored (with Dr. Arthur Laffer and Stephen Moore) The End of Prosperity, published by Simon & Schuster in October 2008. Peter Tanous serves on several corporate and nonprofit boards of directors. He lives in Washington D.C. with his wife, Ann.

Jeff Cox has been a journalist since 1987 and currently covers the markets and economy for CNBC.com and appears on CNBC broadcast. He also provides guest commentary for radio stations across the country, and his work has appeared in numerous publications and Web sites including TheStreet.com, Yahoo Finance, and USA Today. Prior to coming to CNBC he worked at CNNMoney and before that as a senior editor and columnist for Pennsylvania newspapers. His work has been honored by the Pennsylvania Newspaper Association and New Jersey Press Association, and he has been a speaker at Columbia University’s journalism program. A Pennsylvania native, he is a graduate of Bloomsburg University and lives in Lower Mount Bethel, along the Delaware River, with his wife, Mary Ellen.

Author: Denise Shull
Publisher: McGraw-Hill

Denise Shull, CEO of The ReThink Group, is an internationally recognized pioneer in the new psychology of risk and uncertainty. With the December release date of her timely new book, Market Mind Games: Profiting from the New Psychology of Risk and Uncertainty, approaching, Shull has turned to Newman Communications to coordinate and execute a book publicity campaign. Already, Newman Communications has booked Shull on numerous radio stations in some of the biggest markets across the country. These stations include KNX-AM (Los Angeles), WBAL-AM (Baltimore), and CNN Radio (Dallas). Additionally, Newman Communications’ efforts have led to Market Mind Games appearing in USA Today and Forbes.com.

Book Description:

Market Mind Games: Profiting from the New Psychology of Risk and Uncertainty deftly uses Denise Shull’s unique blend of science, knowledge, and fact to demystify the market and reveal the more human aspects of Wall Street. Using her experience in neuroscience and investment, Shull details a innovative trading system that takes advantage of the effects emotions have on the market. Typically, explanations of neuroscience can become convoluted and confusing in the wrong writer’s hands. However, Shull manages to explain the science in a clear and concise manner that is easy for anyone to understand. The author’s intriguing descriptions of human emotion, unique views on the market, and  cutting-edge investment techniques make this book a must-read.

About the Author:

Denise Shull is a pioneer in the new psychology of risk and uncertainity. She holds a master’s degree in neuropsychoanaly from the University of Chicago and is a graduate of Harvard’s “Investment Decisions and Behavioral Finance” program. A former member of the CME Group, Shull is CEO of The ReThink Group and belongs to the Association for NeuroPsychoEconomics. For more information, please visit Denise Shull’s websites, TraderPsyches.com and TheReThinkGroup.net.

Zappos CEO Tony Hsieh Turns to Newman Communications for Radio Publicity Tour

Tony Hsieh is known for running one of the most successful online retail businesses, but when it comes to the publicity of his first book, Delivering Happiness, he turns to Newman Communications. Tasked with a radio publicity campaign, Newman Communications has booked Hsieh with more than 20 national and local radio interviews, including SiriusXM, WHUD-FM (metro NYC), KVON-AM (San Francisco), and Business Talk Radio.

Book Description:

In Delivering Happiness, Hsieh shows how investing in happiness not only inspires loyalty and trust in an age of constant uncertainty and cynicism, but also how it can really pay off.

It’s a hard-won insight after a long road of serial adventures in entrepreneurialism that he began as a boy. By age nine Hsieh started his first venture—a worm farm. Next was his mail-order button making business in middle school, and then his pizza-making business in college. At the age of 24, Hsieh sold LinkExchange to Microsoft for $265 million, the first “real” company he co-founded. From pizza, parties, and poker to Venture Frogs (an investment company he also co-founded), Hsieh eventually arrived at Zappos. In the early days, he was determined to grow it into the world’s largest shoe store online. He succeeded. But the real story was how he evolved Zappos from an online shoe retailer committed to superior customer service to a company devoted to delivering WOW through service to employees and customers alike. It was a transformation that might never have happened if Hsieh’s survival instincts—and his own money—didn’t kick in during the company’s near bankruptcy during the dot-com bust.
All of these insights have contributed to Hsieh’s vivid and comprehensive vision of what his company stands for: delivering happiness to the world.
Delivering Happiness encourages all business leaders to find their own way to make their company not only more profitable, but also a more rewarding place to work.

About the Author:

Tony Hsieh (pronounced Shay) is one of today’s most successful and visionary business leaders. In 1996, he co-founded a Website development side business from his apartment; two and a half years later, he sold LinkExchange to Microsoft for $265 million. In November 1999, he joined a struggling online shoe store as an adviser and investor. Named CEO in 2000, he helped Zappos grow to over $1 billion in gross merchandise sales annually, while continually strengthening its customer service and culture. In October 2009, Zappos was acquired by Amazon in a deal valued at $1.2 billion on the day of closing. In January 2010, Zappos was ranked number 15 on Fortune magazine’s annual “Best Companies to Work For” list. A first-generation Taiwanese-American, Hsieh was born in Illinois, grew up in Marin County, California, and graduated from Harvard with a BA in Computer Science. He currently lives in Las Vegas.  For more information, visit www.deliveringhappinessbook.com.

Authors: Priscilla Nelson and Ed Cohen
Publisher: ASTD Press

Riding the Tiger

Newman Communications is working with Nelson Cohen Global Consulting to share how a leading through learning approach can help bring organizations through tough times, whether a financial scandal, natural disaster, or more.

Newman Communications is working on a full book publicity campaign, focusing on radio publicity, print publicity, and online publicity.

About the Book

Today’s corporate leaders are living under a microscope. Never before has there been more scrutiny – by media, employees, shareholders, and everyday observers – than in today’s tempestuous environment. Toyota, BP, and Goldman Sachs – once trusted and respected brands – have become pariahs. While the short-term may seem bleak for these companies in turmoil, just maybe, with the appropriate focus and priorities, they will not only survive, but potentially thrive again.

But why do 87 percent of businesses fail to recover from such devastation? In most cases, these organizations have not correctly aligned their priorities for recovery, and more importantly, re-growth. Too often the immediate focus is put on salvaging customer relationships and brand identity. The relationship with employees does not receive the same priority. Leaders do not communicate as much as needed leaving them wondering what the future holds for them and their colleagues. This dichotomy results in major turnover, far more than companies in crisis can withstand, and ultimately contributes to their failure.

RIDING THE TIGER: Leading Through Learning in Turbulent Times (ASTD Press, July 2010, $27.95) shares a hands-on, step-by-step approach to leading organizations out of crisis. The book tells the true story of how one company, Satyam Computer Services, rebounded from disaster and how people reacted, responded, and courageously led in the most extreme conditions imaginable.

Written by Priscilla Nelson and Ed Cohen, former Global Director of People Leadership and former Chief Learning Officer for Satyam respectively, RIDING THE TIGER provides practical, valuable lessons and expert advice as told through the case study of Satyam’s multi-billion dollar financial scandal and subsequent successful turnaround.

The Satyam story is one that had worldwide implications and, for India, was a national disgrace. RIDING THE TIGER details what happened after the company’s chairman confessed to his role on the widening gap between the real and artificial numbers in Satyam’s books and how, unlike Enron and others, a “leading through learning” strategy calmed the chaos and helped the company recover and rebuild. The book illustrates the collective efforts of leaders and employees’ to continue essential initiatives during the crisis, playing a key role in resolving issues and putting the organization back on track.

Today, known as Mahindra Satyam, after being purchased by Mahindra and Mahindra, the company is well on its path to rebuilding. They have already called back several thousand employees, stabilized across the markets (NYSE: SAY), and embarked on the arduous journey to rebuild trust.

With RIDING THE TIGER, Nelson and Cohen have written an emotionally compelling leadership book that provides specific strategies for organizational renewal.

About the Authors

Priscilla Nelson was global director of people leadership and Ed Cohen was chief learning officer for Satyam Computer Services from 2005-2009. They are both long-tenured learning leaders (just prior, Priscilla was an executive coach and consultant and Ed led learning and development for Booz Allen Hamilton) who took the bold move to relocate their family to India without ever having stepped foot on the subcontinent. During their tenure, Satyam received international accolades and was recognized as being the best in the world for learning and leadership development.

For more information, please visit: http://ridingthetiger.com

Author: Michael Lewis
Publisher: W.W. Norton & Company

The Big Short - Inside the Doomsday Machine

Michael Lewis, the bestselling chronicler of Wall Street’s excesses, returns to the world’s turbulent financial markets with his newest book. Lewis comes  to Newman Communications for a book publicity tour that had him winning over radio audiences nationwide. Lewis was interviewed on three separate occasions on the Westwood One Radio Network and twice for the  Fox Radio Network. Newman’s publicity campaign also included  WOR – AM in NY, WCBS /NY and the Wall Street Journal Radio Network. Stations throughout the country also had a chance to talk to the author whose last book was made into the movie  The Blind Side and which the Academy Awards gave top honors this year to actress Sandra Bullock.

About the Book:

The Big Short is  an illuminating and often frightening tale of the current global financial catastrophe from an unusual perspective: that of the winners. It  follows the very small but very intelligent set of contrarian misfits brave enough to stand apart from the madding crowd, those skeptical enough to not be fooled by soaring house prices, and smart enough to recognize how criminal mismanagement, predatory lending and the chronic mispricing of complex financial derivatives would bring the whole edifice crumbling down, sooner rather than later. And because they were also willing to bet money on the boom going bust, these misfits made enormous profits even as the world’s financial markets shattered.

THE BIG SHORT delivers a dark portrait of modern American finance and its impact on the world, as well as a character-rich tale of hubris, nemesis and Wall Street greed.

About the Author

Michael Lewis is the author of Liar’s Poker, The New New Thing, Moneyball, The Blind Side, and Home Game, among other works. He lives in Berkeley, California.

How To Hit A Curveball

Author(s): Scott R. Singer with Mark Levine
Publisher: Portfolio

Strategic change expert, Scott R. Singer turns to the book publicity services of  Newman Communications to help garner media attention for his first book, How To Hit A Curveball.  Available in stores April 1, Investor’s Business Daily is the first to talk about it!

About the book:

The recording industry never saw it coming. Xerox never saw it coming. Employees at Bear Stearns never saw it coming. Maybe even you didn’t see it coming….

Whether it be the advent of digital music, the desktop computer with a graphical interface and mouse, a major recession, or a personal layoff, divorce, or illness, how one reacts to and handles the next curveball can be the difference between success and failure.

As a professional, you want to be ready for anything. You’ll spend hours, days, even years perfecting your technique, studying the competition, and stepping up to challenges in order to make yourself an all-star. But at some point in your life, regardless of what you do or how far up the ladder you’ve climbed, you will be thrown a curveball—an unexpected challenge that comes at you quickly and without warning. The kind that forces you to rethink…everything.

Strategic change expert, Scott R. Singer shares his personal story along with business examples like the above in HOW TO HIT A CURVEBALL: Confront and Overcome the Unexpected in Business (Portfolio, April 2010, $24.95). Being able to deal with the unexpected is an invaluable business tool—but how do you do it? Curveball hitters are not born, they are made. Singer shares a psychology-researched, self-tested process that can lead anyone to the homerun derby.

Featuring prominent curveball hitters, their stories, and their steps to dealing with the unexpected: Leslie Moonves of CBS, Alan Schwartz of Bear Stearns, Apollo 11 astronaut Buzz Aldrin, and Actor Michael J. Fox, HOW TO HIT A CURVEBALL is a fun yet practical book full of valuable advice and anecdotes that can help anyone avoid striking out at work (or at home) and maybe even turn those surprising challenges into tremendous opportunities.

ABOUT THE AUTHORS:

Scott R. Singer has spent the past 20 years advising companies on how to adapt to change, to embrace technological advances, and to put the best strategy in place to deal with the next big thing—essentially, teaching them how to hit curveballs.

A noted media industry expert, investment banker, and strategy consultant, Scott serves as Managing Director and Head of Media & Entertainment at The Bank Street Group, a boutique investment banking firm focused on providing sophisticated advice regarding mergers & acquisitions; fairness opinions; private debt, equity, and venture capital raising; as well as bankruptcies, restructurings, and turnarounds.

Prior to Bank Street, Scott held prestigious leadership positions at BMO Capital Markets, Deloitte, Bear Stearns, Merrill Lynch, and TD Securities. He has advised Fortune 500 clients, such as Cablevision Systems, CBS Corporation, Charter Communications, Comcast Corporation, Discovery Communications, Hollinger International, Liberty Media, NBC Universal, News Corp., Time Warner, Viacom, and Young & Rubicam as well as many private equity and venture capital firms. He is called upon by the national business press regularly to address various domestic and global topics.

Mark Levine has written and collaborated on books and magazine articles on subjects as varied as business and spirituality. Among his more than 25 books are the best sellers You Can’t Predict A Hero, Second Acts, Live Rich, and Die Broke. He has been a columnist for Money, Men’s Health, and Working Woman, and a contributing editor for Worth. His feature articles for New York were twice nominated for National Magazine Awards. He has taught magazine writing at Cornell University and has lectured at Syracuse University’s Newhouse School of Public Communications.

For more information:

www.hitacurveball.com

Common Sense on Mutual Funds - John C. Bogle

John C. Bogle, founder and retired CEO of the The Vanguard Group, knows investing. But when it comes to book publicity and promotion, he turned to the experts at Newman Communications. We are thrilled to be able to work with Mr. Bogle on his latest book publicity project promoting Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition.

How many Wall Street legends go back to their bestselling book 10 years later and honestly annotate where they were right, where they were wrong, where we are now, and where we are going? This scorecard is truly unique.

It has been a decade since Bogle’s COMMON SENSE ON MUTUAL FUNDS was first published. His bestseller examined the fundamentals of mutual fund investing in turbulent market environments and offered valuable guidance for building investment portfolios.

Since the first edition was published in 1999, much has changed—and changed radically—in the financial landscape, and no one is more aware of this than mutual fund pioneer John C. Bogle. After decades of unprecedented growth in the U.S. stock market, over the past 10 years we’ve experienced major bear markets, and most significantly, the economic crisis of 2007-2009, which wreaked havoc on the economy at large. But despite significant turmoil, the investment principles Bogle wrote about in 1999 have stood the test of time.

“With the passage of a decade, 2009 seemed a natural time not only to bring out this updated edition of Common Sense on Mutual Funds, but to evaluate its message,” writes Bogle in the new preface to the book. “In doing so, I have not altered a single word of the original edition, but have chosen instead to update its voluminous data, and to comment on significant developments that have occurred since then.”

Newman Communications is playing a leading role and fulfilling the book publicity needs for Mr. Bogle, securing coverage at major radio and TV stations, as well as print and online placement. Though the campaign is still in it’s early development, we are already enjoying much success with hits at major national radio stations and TV networks, including:

• NPR-affiliated, On the Money broadcasted – WVXU-AM in Cincinnati
• CBS Radio Network
• Your Bottom Line on CNN-TV

Business War Games

In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.

War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.

Business War Games will show you in steps and practical detail:

• How to decide if war gaming is right for you
• Which decisions call for war gaming
• How to prepare, organize, and run a realistic and inexpensive war game
• How to predict competitor moves with accuracy and little information
• Why you do not need computers, consultants, software, or a PhD in math to do it well

This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.