How to Hit a Curveball: Confront and Overcome the Unexpected in Business

March 19th, 2010

 

How To Hit A Curveball (Scott Singer & Mark Levine)

How To Hit A Curveball

 

Author(s): Scott R. Singer with Mark Levine
Publisher: Portfolio

Strategic change expert, Scott R. Singer turns to the book publicity services of  Newman Communications to help garner media attention for his first book, How To Hit A Curveball.  Available in stores April 1, Investor’s Business Daily is the first to talk about it!

About the book:

The recording industry never saw it coming. Xerox never saw it coming. Employees at Bear Stearns never saw it coming. Maybe even you didn’t see it coming….

Whether it be the advent of digital music, the desktop computer with a graphical interface and mouse, a major recession, or a personal layoff, divorce, or illness, how one reacts to and handles the next curveball can be the difference between success and failure.

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