How to Hit a Curveball: Confront and Overcome the Unexpected in Business
March 19th, 2010

How To Hit A Curveball
Author(s): Scott R. Singer with Mark Levine
Publisher: Portfolio
Strategic change expert, Scott R. Singer turns to the book publicity services of Newman Communications to help garner media attention for his first book, How To Hit A Curveball. Available in stores April 1, Investor’s Business Daily is the first to talk about it!
About the book:
The recording industry never saw it coming. Xerox never saw it coming. Employees at Bear Stearns never saw it coming. Maybe even you didn’t see it coming….
Whether it be the advent of digital music, the desktop computer with a graphical interface and mouse, a major recession, or a personal layoff, divorce, or illness, how one reacts to and handles the next curveball can be the difference between success and failure.
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