Author: John Baldoni

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

The Essential Role It Plays in Resolving Conflict

Author: Donna Hicks, Ph.D.
Publisher: Yale University Press

Dignity

Dignity, the desire to be treated well, is something that author Donna Hicks knows a few things about. In fact, Donna can be consider an expert on the subject and has written a new book on the matter – Dignity.  Although we may not be “experts” on the matter of dignity,  we do know a thing or two about book publicity and Donna approached us for her book promotion and publicity campaign just for that very reason.  We are pleased to alert the media to this important topic by providing a full book publicity campaign including radio, print and online publicity for Dignity.

The success of this book campaign soon became evident after our Radio Team was able to secure interviews on stations such as:

• NPR stations in Boston (WMBR) and Wisconsin
• Networks: Lifestyles Radio, USA Radio, Business Talk Radio
• Local Stations Nationwide

Success was further identified with opportunities secured by our National Media team, who secured Donna as an expert blogger for the PsychologyToday.com online blog where she has written several articles including an article focused on Why Dignity Matters on PsychologyToday.com. In addition the Newman Team also secured a Q&A with the Boston Globe titled Getting ahold of dignity, a spot in Orange County Register, Investors Business Daily,  and FoxNews.com where Donna discusses the motivating force behind all human interaction in a piece titled Dignity… We All Crave It, So Why Do We Keep Ignoring It? and many more.

Newman Communications continues with Dignity providing an on-going book publicity campaign for a very special topic.

ABOUT THE AUTHOR
Donna Hicks, PhD, is an Associate at the Weatherhead Center for International Affairs, Harvard University. In addition to teaching conflict resolution at Harvard, Clark and Columbia Universities, Dr. Hicks has spent nearly two decades in the field of international conflict resolution facilitating dialogue between communities in conflict in the Middle East, Sri Lanka, Colombia, Cuba, and Northern Ireland. She was a consultant to the BBC where she co-facilitated a television series, Facing the Truth, with Archbishop Desmond Tutu, which aired in the United Kingdom and on BBC World in 2007.

Author: Lincoln Pierce
Publisher: Harper Collins

Big Nate - On a Roll

For those who still enjoy the morning newspaper while enjoying your first cup of daily caffeine intake, you probably have  heard of the popular comic-strip, BIG NATE by Lincoln Pierce, which is featured in over 200 newspapers around the country (and online at gocomics.com).  The rambunctious middle schooler recently made the leap from syndicated comic strip to bestselling young-reader book series. Newman was once again called into action, providing radio and television book publicity, promoting this latest book in the Big Nate series, BIG NATE ON A ROLL.

We had the chance to go in-studio with Lincoln Pierce to produce the tour with the help from our friends at Boston Bureau Production.  It is always a thrill to see these tours in action with a behind the scenes view and in the end, Lincoln completed a number of interviews including features with some great stations and  shows including:

• WGHP
• WSLR
• The Conn Jackson Show
  

About the Book:

BIG  NATE  is always a blast and so is his new book BIG NATE ON A ROLL. In the hilarious third novel,  Nate faces his nemesis, the foreign exchange student,  Artur, in a scout troop showdown.  In a race to raise the most money for his troop by selling lame Warm Fuzzies (wall hangings with cheesy saying on them),  Nate gets carried away with crazy plans for outshining Artur and winning the grand-prize- a personalized skateboard! Get ready for a fun filled show down between Nate and his longtime rival. With more then 500 black-and-white  illustrations, including Nate’s own comics, doodles, and unforgettable “top 10 lists,  BIG NATE ON A ROLL is  sure to have readers rolling on the floor with laughter!

About the Author:

Cartoonist/writer Lincoln Peirce lives with his wife and two children in Portland, Maine, and frequently visits schools to talk to students about comics. Peirce is the creator of the comic strip Big Nate, that debuted in 1991 and appears in over 250 newspapers in the US and online daily at www.gocomics.com, and is featured on the website Poptropica, www.poptropica.com.

Author: Mark Stevens
Publisher: BenBella Books

Your Company Sucks

Mark Stevens, the blunt, bestselling author of the book, Your Marketing Sucks, has  partnered with Newman for a full book publicity campaign to promote his latest title, Your Company Sucks. The book tour has seen much success and has generated quite a bit of exposure for Mark, including media hits with:

• New York Post – A feature story on Stevens’ tip – don’t leave the business to your kids. The story will include quotes from Stevens as well as a book mention.
• FastCompany – A featured article discussing “thrilling” customers to secure business success.
• IndustryWeek – A feature of Your Company Sucks, covering each of the four reasons that companies fail.
• Investor’s Business Daily – A Q&A with Stevens in their “Leaders & Success” column discusses the four basic reasons companies fail and provides steps to prevent it.
• BlogTalkRadio:

About the Book:

This insightful book makes three points clear:

1. The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels
2. Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.
3. Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.

Your Company Sucks pulls back the curtain on the four reasons business decline and shows how you can transition from failing to flourishing. It’s not too late to turn your company around.

About the Author:

Mark Stevens is CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. His firm, now celebrating its 16th year, has represented a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Estee Lauder, A.I.G. and hundreds of main street businesses.

Stevens is the author of several bestsellers, including Your Marketing Sucks and Sudden Death: The Rise and Fall of E.F. Hutton, as well as 26 other business-related books. His blog, “Unconventional Thinking,” was named among the top 10 marketing blogs.

More Information:

Visit Stevens’ websites at YourMarketingSucks.com and MSCO.com.

For more about the book, visit Amazon, Barnes and Noble, or IndieBound
or you can visit the publisher’s site.

Authors: Peter Tanous and Jeff Cox
Publisher: Wiley

Financial analyst, Peter Tanous, and CNBC journalist, Jeff Cox, hired Newman Communications for a book publicity tour to promote their new book, Debt, Deficits, and the Demise of the American Economy. As the events of the global economic crisis continue to unfold, Newman Communications helped Tanous and Cox act as a timely resource, able to discuss the ongoing troubling financial events. To date, Newman Communications has scheduled the authors with more than 50 media interviews. A sample of these hits include an article on AOL DailyFinance discussing how investors can prepare for a double-dip recession and another including Peter Tanous on Yahoo! Finance’s “The Daily Ticker,” discussing the dire outlook of inflation.

Book Description:

In Debt, Deficits, and the Demise of the American Economy, Tanous and Cox discuss how the US is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy.

A timely must-read for all, the authors look at how the US landed in this black hole, how the crisis will continue to unfold, and how it will end with a stock market crash in 2012, if not sooner. Although Tanous and Cox do not predict the exact time, they do spell out the linear direction of this predictable crisis and provide the resources readers need to counter the effects of higher inflation.

About the Authors:

Peter Tanous is President of Lepercq Lynx Advisory of Washington, D.C., an SEC-registered investment advisory consulting firm. A graduate of Georgetown University, he serves on the university’s investment committee. Tanous’ book, Investment Gurus, published by Prentice Hall in 1997, received wide critical acclaim in financial circles and was chosen as a main selection of The Money Book Club. Other books include The Wealth Equation (Prentice Hall Press, 1999), Investment Visionaries (Penguin Group, 2003), and Kiplinger’s Build a Winning Portfolio (Kaplan Publishing, 2008). He co-authored (with Dr. Arthur Laffer and Stephen Moore) The End of Prosperity, published by Simon & Schuster in October 2008. Peter Tanous serves on several corporate and nonprofit boards of directors. He lives in Washington D.C. with his wife, Ann.

Jeff Cox has been a journalist since 1987 and currently covers the markets and economy for CNBC.com and appears on CNBC broadcast. He also provides guest commentary for radio stations across the country, and his work has appeared in numerous publications and Web sites including TheStreet.com, Yahoo Finance, and USA Today. Prior to coming to CNBC he worked at CNNMoney and before that as a senior editor and columnist for Pennsylvania newspapers. His work has been honored by the Pennsylvania Newspaper Association and New Jersey Press Association, and he has been a speaker at Columbia University’s journalism program. A Pennsylvania native, he is a graduate of Bloomsburg University and lives in Lower Mount Bethel, along the Delaware River, with his wife, Mary Ellen.

Author: Denise Shull
Publisher: McGraw-Hill

Denise Shull, CEO of The ReThink Group, is an internationally recognized pioneer in the new psychology of risk and uncertainty. With the December release date of her timely new book, Market Mind Games: Profiting from the New Psychology of Risk and Uncertainty, approaching, Shull has turned to Newman Communications to coordinate and execute a book publicity campaign. Already, Newman Communications has booked Shull on numerous radio stations in some of the biggest markets across the country. These stations include KNX-AM (Los Angeles), WBAL-AM (Baltimore), and CNN Radio (Dallas). Additionally, Newman Communications’ efforts have led to Market Mind Games appearing in USA Today and Forbes.com.

Book Description:

Market Mind Games: Profiting from the New Psychology of Risk and Uncertainty deftly uses Denise Shull’s unique blend of science, knowledge, and fact to demystify the market and reveal the more human aspects of Wall Street. Using her experience in neuroscience and investment, Shull details a innovative trading system that takes advantage of the effects emotions have on the market. Typically, explanations of neuroscience can become convoluted and confusing in the wrong writer’s hands. However, Shull manages to explain the science in a clear and concise manner that is easy for anyone to understand. The author’s intriguing descriptions of human emotion, unique views on the market, and  cutting-edge investment techniques make this book a must-read.

About the Author:

Denise Shull is a pioneer in the new psychology of risk and uncertainity. She holds a master’s degree in neuropsychoanaly from the University of Chicago and is a graduate of Harvard’s “Investment Decisions and Behavioral Finance” program. A former member of the CME Group, Shull is CEO of The ReThink Group and belongs to the Association for NeuroPsychoEconomics. For more information, please visit Denise Shull’s websites, TraderPsyches.com and TheReThinkGroup.net.

Author: Melissa Orlov
Publisher: Specialty Press

The ADHD Effect On Marriage

Melissa Orlov wanted to get her message across to not just people with ADHD but to all involved in a relationship.  Bringing her message to us for a Print and TV Book Publicity Tour,  Newman was able to bring Melissa’s expertise to such national exposure as The Today Show , The New York Times , The Boston Globe, CNN’s American Morning and many more.

Most couples who have ADHD affecting their marriages have no idea why they are so unhappy.  They just know that they have tried hard to make things better, and are intensely frustrated that nothing seems to work.  Because they are unaware that ADHD is playing a role, couples in these relationships often pick exactly the wrong approaches to solving their marital problems – approaches that would make sense for most couples, but not when one or both partners has ADHD.  But here’s the good news.  Once couples understand the patterns that ADHD introduces into a relationship they can turn their marriage around.

The ADHD Effect on Marriage, Understand and Rebuild Your Relationship in Six Steps isn’t about a “miracle cure,” but about providing the knowledge and tools couples need to reshape their relationship into the loving, supportive, exciting partnership they once envisioned.

Author Melissa Orlov takes a personal interest in her topic as both her husband and her daughter were diagnosed with ADHD.  After 20 +  years, her marriage is intact and her daughter is doing great!

Our Book Publicity Campaign continues with Melissa with an additional  article placed  on sheknows.com just in time for summer romance.

About the Author:

Melissa Orlov is one of the top experts in how ADHD affects relationships and has been writing publicly about the topic since 2007.  She writes the “Your Marriage” column for ADDitude Magazine, is the lead writer on the blog “Thoughts on ADHD and Marriage” at www.adhdmarriage.com, and is a contributing author of the book, Married to Distraction, with Dr. Ned Hallowell and Sue George Hallowell, LICSW. When not writing, Ms. Orlov consults with ADHD-affected couples from around the world, helping them rebalance their relationships and learn to thrive.

Newman Communications and Melissa Orlov continue their  partnership with a book publicity campaign that alerts both the media and general consumer on the importance of treatment for ADHD and help with relationships in general.

Author: Janet Reitman
Publisher: Houghton-Mifflin

Inside Scientology - Janet Reitman

If all you know about Scientology is that Tom Cruise and John Travolta are practitioners of the religion, then Janet Reitman has written the book for you.

Newman Communications helped educate and inform radio listeners nationwide with a radio focused book publicity tour for Janet Reitman’s controversial book INSIDE SCIENTOLOGY: The Story of America’s Most Secretive Religion.  Janet completed a 30-city radio book tour, which included KFI-AM/Los Angeles, Talk Radio Network,  Sirius/XM Radio America’s Radio News Network and more. Janet also recently hosted a live online Q&A about Inside Scientology with the Washington Post, discussing the  extensive research she did preparing for the book.

About the book

Inside Scientology is the defining work on the faith by the Rolling Stone journalist.  It confirms the astonishing truth about life within the controversial religion.

The book is based on confidential documents, over one hundred interviews with current and former Scientologists, and five years of research. Reitman reveals all, starting with how the singular L. Ron Hubbard transformed a self-help group into a worldwide spiritual corporation. After Hubbard’s death in 1986, a young acolyte named David Miscavige assumed control; since then, he has overseen some of the church’s greatest triumphs — among them a controversial billion-dollar IRS tax exemption and Tom Cruise’s emergence as a vocal advocate — while also creating a climate of fear and intimidation, according to ex-members whose stories of abuse Reitman shares. Reitman is the first to examine Miscavige’s twenty-five-year reign and what it might mean for the future of the church.

About Janet Reitman

Janet Reitman was a finalist for a National Magazine Award in 2007 for the Rolling Stone story “Inside Scientology,” from which this book grew. She is a contributing editor at Rolling Stone. Her work has appeared in GQ, Men’s Journal, the Los Angeles Times Sunday Magazine, and the Washington Post, among other publications. She holds a master’s degree in journalism from Columbia University.

Additional Information

You can hear Janet’s radio interview on America’s Radio News Network here:
www.americasradionewsnetwork.com/inside-scientology-janet-reitman

Learn 7 scientology secrets in this photo essay from Janet and the Huffington Post:  www.huffingtonpost.com/janet-reitman/scientology-secrets_b_891483.html#s304129&title=6_

Washington Post talks with Janet Reitman about the research and preparation she did for Inside Scientology.

Author: Peter Baksa
Publisher: Intelegance

Peter Baksa : It's None of My Business What You Think of Me

Newman Communication’s introduced Peter Baksa’s previous book title, Point of Power, to the world with a book tour that saw the author featured on national radio networks such as Lifestyle Talk Radio and the Cable Radio Network. He appeared on radio stations all over the country from East (WHUD, New York, NY) to West (KKNW, Seattle, WA). Now, Peter Baksa has returned for a new book publicity campaign for his latest book, It’s None of My Business What You Think of Me!. Already, Peter has appeared on multiple national radio networks, including Voice of America and Money Maters. Additionally, his work has been highlighted in Tony Robins’ “Breakthrough: The Power of Crisis” section of the Huffington Post and in an interview with the website GetInspired.

About the Book:

Throughout our lives, we are constantly influenced by factors that surround us. We unknowingly make “life contracts” with parents, friends, teachers, employers, and the media, amongst other influences. “Life is a series of contracts,” Peter Baksa writes in It’s None of My Business What You Think of Me, “…these contracts can make you poor, sad, and unhealthy, if they are kept.” They work against free will and are obstructions to fulfillment; thrown up by the ego. “Oftentimes, we’re our own worst enemy,” says Baksa.

In his interview with GetInspired, Baksa states “I believe we have two choices; one is to come from a place of ego, and oftentimes ego is fear, or we have a choice to come from inspiration…which means we’re going to approach a life situation from a point of love, trust, and faith.” It’s None of My Business What You Think of Me! teaches the reader how to approach life in this way. By noticing these contracts, one is able to cancel or rewrite them in order to free yourself, and live the life you have wanted for so long.

About the Author:

Peter Baksa recieved several advanced degrees from the University of Illinois, where he later worked as a visiting professor and lecturer. In addition to writing books and speaking to audiences around the country, Peter has worked with many charities and creates music and art. He is passionate about his writing, and feels that his work can lead to real change. Ultimately, Peter says, “I’m just excited to share through my books.”

Author: Norb Vonnegut
Publisher: Minotaur Books

The Gods of Greenwich

Norb Vonnegut, the best-selling author of  Top Producer, returns to the high stakes world of Wall Street in The Gods of Greenwich. Hired to provide a full book publicity tour for The Gods of Greenwich, Newman guided Vonnegut through a book publicity campaign from galley stage to finished books.  With an impressive financial background, author Norb Vonnegut used his experience on Wall Street to offer a (fictional) peek into the lives of America’s most powerful people.  Newman’s book publicity campaign helped orchestrate a successful book launch party in NYC, two New York Times articles, a series of book signings, amongst other fantastic interviews.

Norb is working on a follow up to Gods of Greenwich, set to be finished this summer.

Norb’s recent media successes:

• New York Times book critic Janet Maslin dubbed the The Gods of Greenwich one of the summer’s ‘books to bury yourself in‘.
• The Boston Herald’s Jim Sullivan sat down with Vonnegut to discuss the worlds of finance and literature.
• Norb discusses the real people behind The Gods of Greenwich on MSNBC’s Dylan Ratigan Show :

Visit msnbc.com for breaking news, world news, and news about the economy

About the Book:

Vonnegut delivers a recession-era nail-biter in THE GODS OF GREENWICH, the story of a super-powered hedge fund and a new employee who suspects a deadly secret behind its spectacular quarterly gains. Vonnegut illuminates with startling precision the dark places lurking in the collective psyche of the financial industry’s elite, and he uses that insight to fuel an electrifying tale of suspense.

About the Author:

Norb Vonnegut is from a military family and spent his formative years in Charleston, SC before heading to Phillips Exeter Academy, then Harvard, where he graduated magna cum laude in 1980. He went on to get his MBA from Harvard Business School. Before becoming a full time writer, Vonnegut worked at Silvercrest Asset Management as a Managing Director responsible for equity and fixed income portfolios. He has also worked for Morgan Stanley, PaineWebber, Kidder Peabody, and Chase Manhattan. Vonnegut is a member of the Board of Trustees for the American Foundation for the Blind and bicycles whenever possible.

He is a distant cousin to the late Kurt Vonnegut. Vonnegut blogs on The Huffington Post and on Acrimoney.com, a website that covers the wild world of Wall Street and the culture of finance. He is currently working on his third novel.

More information:

Check out Norb’s website at www.norbvonnegut.com.
More information about Norb and  “The Gods of Greenwich” is available on Amazon.com.