The Big Short: Inside The Doomsday Machine

Author: Michael Lewis
Publisher: W.W. Norton & Company

The Big Short - Inside the Doomsday Machine

Michael Lewis, the bestselling chronicler of Wall Street’s excesses, returns to the world’s turbulent financial markets with his newest book. Lewis comes  to Newman Communications for a book publicity tour that had him winning over radio audiences nationwide. Lewis was interviewed on three separate occasions on the Westwood One Radio Network and twice for the  Fox Radio Network. Newman’s publicity campaign also included  WOR – AM in NY, WCBS /NY and the Wall Street Journal Radio Network. Stations throughout the country also had a chance to talk to the author whose last book was made into the movie  The Blind Side and which the Academy Awards gave top honors this year to actress Sandra Bullock.

About the Book:

The Big Short is  an illuminating and often frightening tale of the current global financial catastrophe from an unusual perspective: that of the winners. It  follows the very small but very intelligent set of contrarian misfits brave enough to stand apart from the madding crowd, those skeptical enough to not be fooled by soaring house prices, and smart enough to recognize how criminal mismanagement, predatory lending and the chronic mispricing of complex financial derivatives would bring the whole edifice crumbling down, sooner rather than later. And because they were also willing to bet money on the boom going bust, these misfits made enormous profits even as the world’s financial markets shattered.

THE BIG SHORT delivers a dark portrait of modern American finance and its impact on the world, as well as a character-rich tale of hubris, nemesis and Wall Street greed.

About the Author

Michael Lewis is the author of Liar’s Poker, The New New Thing, Moneyball, The Blind Side, and Home Game, among other works. He lives in Berkeley, California.

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When I Stop Talking You’ll Know I’m Dead

Author: Jerry Weintraub with Rich Cohen
Publisher: Twelve (Hachette Book Group)

When I Stop Talking, You'll Know I'm Dead

Newman Communications brought Jerry Weintraub’s  story to life  with a book publicity tour that had him speaking with national  radio networks including Westwood One, Talk America, and the USA Radio Networks.  Jerry also spoke to major stations such as WBZ in Boston, WCBS in New York, and KABC in Los Angeles as well as to numerous local stations across the country.

In WHEN I STOP TALKING, YOU’LL KNOW I’M DEAD, written with Rich Cohen, a contributing editor at Vanity Fair, we follow entertainment titan Jerry Weintraub from his first great success at age twenty-six with Elvis Presley, whom he took on the road with the help of Colonel Tom Parker, to immortal days with Sinatra, and his crowning hits as a movie producer, starting with Robert Altman’s Nashville, continuing with Diner, Oh, God!, and The Karate Kid series, among others, and summiting with Steven Soderbergh and Ocean’s Eleven, Twelve, and Thirteen, which together earned well over a billion dollars worldwide.

About The Book

Weintraub shepherds us from the poker tables of Palm Springs (the games went on for days) to the power rooms of Hollywood, and from the halls of the White House to Red Square in Moscow and the Great Palace in Beijing—all the while counseling potentates, poets, and kings, with clients and confidants like Bob Dylan, Led Zeppelin, John Denver, Bobby Fischer, George H. W. Bush, Armand Hammer, George Clooney, Bruce Willis, Brad Pitt, Matt Damon . . . the list goes on.

With wit, wisdom, and the cool confidence that has colored his remarkable career, Weintraub chronicles a quintessentially American journey, one marked by luck, love, and improvisation. The stories he tells and the lessons we learn are essential, not just for those who love movies and music, but for businessmen, entrepreneurs, artists . . . for everyone.

About The Author:

JERRY WEINTRAUB has spent more than five decades in show business, in the process earning a reputation as one of the savviest negotiators, smartest producers, and shrewdest film investors of our time. He has been praised and honored for his philanthropic work and, as UNICEF’s Man of the Year, was presented the organization’s Danny Kaye Humanitarian Award.

RICH COHEN, a contributing editor at Vanity Fair and Rolling Stone, is the author of five books, including the bestsellers Tough Jews, The Avengers, and Israel Is Real.

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Without Mercy

Author: Lisa Jackson
Publisher: Kensington

Lisa Jackson's Without Mercy

New York Times Bestselling Author Lisa Jackson has returned to Newman Communications for another book publicity tour and publicity services for her latest release, Without Mercy.

We worked tirelessly on constructing a Book Publicity Media Tour for Lisa’s previous book Malice, generating national interest from nationally syndicated radio shows across the US and including Canada.

Following on the success of the Malice book publicity tour, Lisa Jackson chose to return to Newman Communications and work with our team on another Media Tour for Without Mercy, Jackson’s “pulse-pounding thriller.”

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How to Never Look Fat Again

Author: Charla Krupp
Publisher: Springboard

How to Never Look Fat Again - Charla Krupp

Every woman has said “Does this make me look fat?” Now we have the answers from Charla Krupp who has brought her newest book to Newman Communications  for a National Book Publicity and Radio Media Tour.

About the Book:

In HOW TO NEVER LOOK FAT AGAIN, Charla examines every aspect of how not to look fat, suggesting smart, easy and stylish ways to hide any reader’s arm flap, big bust, muffin top, back fat, Buddha belly, big booty, wide hips, thunder thighs, heavy calves as well as special problem situations such as not looking fat in work-out gear, evening wear and even in a swimsuit. She dissects clothing, giving specific “High-Fat,” “Low-Fat,” and “No-Fat” advice about the “four basic ingredients” of shape, fit, fabrics and colors. She’s as thorough, detailed, fun and stylish as ever! Other invaluable advice in each section includes:

• High-Fat/No-Fat Lists: Clothing and accessories are analyzed for their potential fat-making content.
• 10 Things That Make You Look Fat: Tips that address the styling of outfits. Don’t Waste a Penny on.
• The bottom line on beauty bull and fashion hype.
• Thinner by Tonight! Fierce, fast ways to drop a dress size in seconds.
• Brilliant buys. Specific recommendations for the products that really work, including brands, style numbers, prices, retailers, and shopping websites
• Going to Extremes: Cosmetic surgery, dermatological treatments, and new age solutions to body issue dilemmas.
• Swap-Outs: Newer ways to hide fat, including how to exchange dated pieces for the current fashion solution, so that you look neither fat nor frumpy.

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How To Hit A Curveball

Author(s): Scott R. Singer with Mark Levine
Publisher: Portfolio

Strategic change expert, Scott R. Singer turns to the book publicity services of  Newman Communications to help garner media attention for his first book, How To Hit A Curveball.  Available in stores April 1, Investor’s Business Daily is the first to talk about it!

About the book:

The recording industry never saw it coming. Xerox never saw it coming. Employees at Bear Stearns never saw it coming. Maybe even you didn’t see it coming….

Whether it be the advent of digital music, the desktop computer with a graphical interface and mouse, a major recession, or a personal layoff, divorce, or illness, how one reacts to and handles the next curveball can be the difference between success and failure.

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