Book Promotion for DREAM BIG:

Dream Big
Deloris Jordan

Author:  Deloris Jordan
Publisher:  Simon and Schuster

Newman Communications is proud to announce that we have just completed a successful book promotion radio (RMT) tour with Deloris Jordan,  mother of NBA legend Michael Jordan.  We previously did the book promotion of her last book MICHAEL’S GOLDEN RULES and it was an absolute pleasure to work with her again.  Her new book, DREAM BIG: MICHAEL JORDAN AND THE PURSUIT OF OLYMPIC GOLD tells the story of Michael Jordan achieving his dream of playing in the Olympics! This new book will have you cheering for Michael again and will get you pumped for the 2012 Summer Olympics in London!

About The Book:

Deloris Jordan,  mother of basketball great Michael Jordan, tells a true story of inspiration, hard work, determination and what it takes to be a champion.  As a child, l0ng before he became a professional All- Star basketball player, Michael Jordan had a big dream of winning an Olympic gold medal while following the 1972 U.S. basketball team- and with dedication and perseverance, that’s exactly what he did. This heartwarming book gives a rare glimpse into a sports hero’s childhood while emphasizing the role that hard work plays in success.

Just in time for the 2012 Summer Olympics in London, DREAM BIG is an inspiration to all. Mrs. Jordan’s family story will inspire children to be champions- both on and off the field.  Barry Roots warm illustrations illuminate this story about what it truly means to be a winner.

Newman Communications was able to secure interviews on such stations as:

• SiriusXM Book Radio
• WLS-AM in Chicago,  IL
• AARP Radio
• WGVU-AM/ FM in Grand Rapids, MI
• WBAL-AM in Baltimore,  MD
• AP Radio Network

About the Author and Illustrator:

Deloris Jordan is Michael Jordan’s mother. Widely regarded as an advocate for children and families,  she does much of her work through the James R. Jordan Foundation.  She is author of Salt in His Shoes and Michael’s Golden Rules, both illustrated by Kadir Nelson. The mother of five children and the grandmother of eleven,  she resides in Chicago, IL.

Barry Root is the illustrator of many books for children, including By My Brother’s Slide, Game Day, and Teammates, all written by Tiki and Ronde Barber with Robert Burleigh. He lives in Quarryville, Pennsylvania with his family.

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Man Made – A Stupid Quest for Masculinity

Man Made – Joel Stein

Author: Joel Stein
Publisher: Grand Central Publishing

Newman Communications and Joel Stein recently completed a successful radio book promotion campaign for the Time columnist’s new release, Man Made; A Stupid Quest for Masculinity. Newman’s radio book publicity team booked him on several top-market radio stations, inlcuding:

• KABC-AM/Los Angeles CA
• KOA-AM/Denver CO – Listen now
• WLW-AM/Cincinnati OH
• Dial Global Network/nationally syndicated
• WRIF-FM/Detroit MI
• Sirius/XM/nationally syndicated
• KRLD-AM/Dallas TX

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The Misleading Mind

The Misleading Mind

Author: Karuna Cayton
Publisher: New World Library

For over 20 years Karuna Cayton has worked to coach and help people achieve a more balanced life.

In Misleading Mind: How We Create Our Own Problems and How Buddhist Psychology Can Help Us Solve Them (New World Library), author and psychotherapist Karuna Cayton presents the essence of Buddhist teachings about the nature of mind so that anyone can use them.

“Much of Buddhist thought encourages us to embrace our problems like old friends. It even encourages us to seek out our problems as a way to train our minds and to break free from the control of our disturbing (but sometimes unseen) emotions,” writes Karuna. “Great practitioners like the Dalai Lama even claim to enjoy problems because, like our best friends, problems honestly and accurately reflect ourselves back to us. There is no clearer measure of our interior health than the nature of our problems.”

With a book publicity campaign outreaching to media in various beats and outlets, Karuna’s message hit home with inc.com.   “Empathy is greatly increased through mindfulness practice. As we know from the studies in emotional intelligence, empathy is one of the key leadership competencies in positive leadership. Research has demonstrated that the mood of the leader has an overwhelming effect on the mood of  the organization” states Cayton.

Newman’s  national radio book publicity has spread Karuna’s message around the country via:

• The Progressive Radio Network,
• Business Talk Radio, and more.

Business entrepreneurs and people in general are starting  to look at their problems in a new light.  Once we recognize the habitual ways our minds perceive and react, we see the way they mislead.  Cayton’s book contains exercises and real world examples that help the reader put into practice the way to a better life.

About the Author:

Karuna Cayton, psychotherapist and author of The Misleading Mind, spent twelve years working with Tibetan refugees in Nepal and studying with Buddhist masters. His Karuna Group practice applies Buddhist psychology to individual and organizational clients. He lives in Northern California.  Visit him online at www.thekarunagroup.com.

Filed under: Business, Health and Wellness, Psychology & Sociology, Self Help | 1 Comment »

Radio Promotion for NHL Legends Leading up to Stanley Cup Finals:

Interviewees: Greg Adams, Daryl Evans, Chico Resch, and Ron Greschner
Client: The National Hockey League (NHL)

Summer may just be around the corner but hockey is still hot topic with sports fans! With the NHL’s Stanley Cup Finals underway, hockey couldn’t be more exciting! Newman Communications earned a hat trick with our third year working with the NHL to promote the Eastern and Western Conference playoffs leading into the Stanley Cup finals. We had the privilege of coordinating a radio promotion tour for NHL Legends Greg Adams (Phoenix Coyotes),  Daryl Evans (Los Angeles Kings), Chico Resch (New Jersey Devils), and Ron Greschner (New York Rangers).

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Book Promotion for Chicken Soup for the Soul and Harvard Medical School–a deliciously healthy combination!

Newman Communications is excited to once again to provide book promotion and publicity services for the global best-selling Chicken Soup for the Soul series. To kick things off, Newman will launch a national book promotion radio tour for the four new Chicken Soup for the Soul titles.

Chicken Soup for the Soul Health, a new imprint of Chicken Soup for the Soul Publishing, LLC, publisher of the series and a world leader in life improvement, and Harvard Medical School, one of the world’s most respected medical institutions, has announced a first-of–its-kind collaboration for a new health and wellness book series for readers who want to get serious about their physical and mental wellbeing.

The first four books in the series will focus on a popular health topic, combining the inspiration and support of new stories written especially for these books with accessible, life-changing medical information from top Harvard Medical School doctors.

“Doctors often use stories as a way to motivate and educate their patients and this series will allow us to combine our latest medical advice with real stories from real people to help readers live healthier lives,” said Harvard Health Publications’ Chief Editor of Books Dr. Julie Silver. “Chicken Soup for the Soul is the perfect partner for us on this project because their stories are a wonderful source of hope, inspiration, and great advice—and they complement the useful medical information that we are providing in these books.”

The initial four titles in the series include:

• Chicken Soup for the Soul: Boost Your Brain Power! by top neurologist Dr. Marie Pasinski, with Liz Neporent (May 2012 ; 978-1-935096-86-3)
• Chicken Soup for the Soul: Say Goodbye to Back Pain!, by leading physical medicine expert and Harvard Health Publications Chief Editor of Books Dr. Julie Silver (May 2012; 978-1-935096-87-0)
• Chicken Soup for the Soul: Say Goodbye to Stress by noted psychologist Dr. Jeff Brown, with Liz Neporent (May 2012; 978-1-935096-88-7)
• Chicken Soup for the Soul: Say Hello to a Better Body! by respected internist Dr. Suzanne Koven (May 2012; 978-1-935096-89-4)

“Since 1993 Chicken Soup for the Soul has focused on improving lives by providing inspiration, wellness and hope around the world and this series is another extension of that mission,” said William J. Rouhana, Jr., Chairman & CEO of Chicken Soup for the Soul Publishing, LLC. “We are excited to be working with Harvard Medical School and know that our readers will benefit from their cutting-edge health advice.”

Read the New York Times article on the benefits of storytelling on health www.nytimes.com/2011/02/10/health/views/10chen.html?_r=1

Filed under: Best Sellers, Health and Wellness, Self Help | No Comments »