Online Campaigns

Public relations, and specifically book publicity, continues to adapt to the times. Traditional book publicity focus on print and broadcast media has now been supplemented by the world of online media placements.

Newman Communications has spent 20 years as a leader in literary publicity and, to that end, is now taking an aggressive approach for clients with developing and maintaining outstanding contacts at online outlets including traditional media sites, standalone online news outlets, and large and small bloggers in general news and growing niche areas. Our online media contacts recognize that Newman Communications understands their business and sees its increasing value to the world of book promotion.

During an online placement campaign, Newman Communications will generate coverage for an author and his or her book. Extensive outreach is conducted by Newman’s team of online publicists to blogs, podcasts, videocasts, chats, wire services, and news sites, among others. Coverage will consist of interviews, features, reviews, mentions, quotes, and guest blogs with these outlets.

The Newman team launches the online publicity effort by creating lists to focus on the key target audience for the book. Over a several week or month timeframe, Newman staff will complete a guaranteed number of placements and report to the client on an ongoing basis.

To ensure Newman Communications’ growth and success with this everchanging medium, the Newman staff educates itself by attending seminars and gaining the latest information to pass back to our clients for their use.